In Part 1 of this series, we unpacked the limitations of GA4 when it comes to affiliate marketing, from inconsistent tracking to opaque channel logic. If you’ve optimized your GA4 setup but still feel like you’re flying blind, you’re not wrong.  While GA4 is a useful tool for analyzing owned-and-operated site behavior, it wasn’t designed […]

In today’s digital marketing landscape, accurate attribution is more than a nice-to-have—it’s essential for making informed business decisions. At StackCommerce, where we operate at the intersection of e-commerce, content, and affiliate marketing across our network of partners, attribution tracking has become increasingly complex with Google Analytics 4 (GA4), providing quite a few problems to solve. […]

llm-mlx is a brand new plugin for the LLM Python Library and CLI utility which builds on top of Apple’s excellent MLX array framework library and mlx-lm package. If you’re a terminal user or Python developer with a Mac this may be the new easiest way to start exploring local Large Language Models.